{"id":1317,"date":"2025-01-29T19:04:23","date_gmt":"2025-01-29T16:04:23","guid":{"rendered":"https:\/\/kangar.net\/?p=1317"},"modified":"2025-01-29T19:04:23","modified_gmt":"2025-01-29T16:04:23","slug":"%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9-%d8%ac%d8%af%d9%8a%d8%af","status":"publish","type":"post","link":"https:\/\/kangar.net\/blog\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9-%d8%ac%d8%af%d9%8a%d8%af\/","title":{"rendered":"\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0645\u0634\u0631\u0648\u0639 \u062c\u062f\u064a\u062f \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter-rtl ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0645\u062d\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u0642\u0627\u0644\u0629<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kangar.net\/blog\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9-%d8%ac%d8%af%d9%8a%d8%af\/#%D9%83%D9%8A%D9%81_%D8%A3%D8%B3%D9%88%D9%82_%D9%84%D9%85%D8%B4%D8%B1%D9%88%D8%B9%D9%8A%D8%9F\" title=\"\u0643\u064a\u0641 \u0623\u0633\u0648\u0642 \u0644\u0645\u0634\u0631\u0648\u0639\u064a\u061f\u00a0\">\u0643\u064a\u0641 \u0623\u0633\u0648\u0642 \u0644\u0645\u0634\u0631\u0648\u0639\u064a\u061f\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kangar.net\/blog\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9-%d8%ac%d8%af%d9%8a%d8%af\/#1-_%D8%AF%D8%B1%D8%A7%D8%B3%D8%A9_%D8%A7%D9%84%D9%81%D8%A6%D8%A9_%D8%A7%D9%84%D9%85%D8%B3%D8%AA%D9%87%D8%AF%D9%81%D8%A9\" title=\"1- \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629\u00a0\">1- \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kangar.net\/blog\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9-%d8%ac%d8%af%d9%8a%d8%af\/#2-_%D8%A7%D8%AE%D8%AA%D9%8A%D8%A7%D8%B1_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D8%A9_%D8%A7%D9%84%D8%A3%D9%86%D8%B3%D8%A8%D8%8C_%D8%A7%D9%84%D9%82%D9%86%D8%A7%D8%A9_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82%D9%8A%D8%A9_%D8%A7%D9%84%D8%A3%D9%86%D8%B3%D8%A8\" title=\"2- \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0623\u0646\u0633\u0628\u060c (\u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0623\u0646\u0633\u0628)\u00a0\u00a0\">2- \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0623\u0646\u0633\u0628\u060c (\u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0623\u0646\u0633\u0628)\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kangar.net\/blog\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9-%d8%ac%d8%af%d9%8a%d8%af\/#3-_%D8%A7%D8%A8%D8%AA%D9%83%D8%A7%D8%B1_%D8%A3%D8%B3%D9%84%D9%88%D8%A8_%D8%A7%D9%84%D8%AE%D8%B7%D8%A7%D8%A8%D8%8C_%D8%A7%D9%84%D9%86%D8%BA%D9%85%D8%A9%D8%8C_%D9%88%D8%A7%D9%84%D8%B4%D8%AE%D8%B5%D9%8A%D8%A9_%D9%84%D9%84%D8%B9%D9%84%D8%A7%D9%85%D8%A9_%D8%A7%D9%84%D8%AA%D8%AC%D8%A7%D8%B1%D9%8A%D8%A9\" title=\"3- \u0627\u0628\u062a\u0643\u0627\u0631 \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u062e\u0637\u0627\u0628\u060c \u0627\u0644\u0646\u063a\u0645\u0629\u060c \u0648\u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\">3- \u0627\u0628\u062a\u0643\u0627\u0631 \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u062e\u0637\u0627\u0628\u060c 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href=\"https:\/\/kangar.net\/blog\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9-%d8%ac%d8%af%d9%8a%d8%af\/#5-_%D8%A7%D8%AA%D8%A8%D8%A7%D8%B9_%D8%AE%D9%88%D8%A7%D8%B1%D8%B2%D9%85%D9%8A%D8%A7%D8%AA_%D9%83%D9%84_%D9%85%D9%86%D8%B5%D8%A9%D8%8C_%D9%88%D8%A7%D8%B9%D8%AA%D9%85%D8%A7%D8%AF_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A7%D8%AA%D9%87%D8%A7\" title=\"5- \u0627\u062a\u0628\u0627\u0639 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0643\u0644 \u0645\u0646\u0635\u0629\u060c \u0648\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627\">5- \u0627\u062a\u0628\u0627\u0639 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0643\u0644 \u0645\u0646\u0635\u0629\u060c \u0648\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kangar.net\/blog\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9-%d8%ac%d8%af%d9%8a%d8%af\/#6-_%D8%A7%D9%84%D8%AA%D9%81%D8%A7%D8%B9%D9%84_%D9%85%D8%B9_%D8%A7%D9%84%D8%AC%D9%85%D9%87%D9%88%D8%B1\" title=\"6- \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u00a0\">6- \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kangar.net\/blog\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9-%d8%ac%d8%af%d9%8a%d8%af\/#7-_%D9%82%D9%8A%D8%A7%D8%B3_%D8%A7%D9%84%D8%A3%D8%AF%D8%A7%D8%A1_%D9%88%D8%A7%D9%84%D8%AA%D8%AD%D9%84%D9%8A%D9%84_%D8%A7%D9%84%D9%85%D8%B3%D8%AA%D9%85%D8%B1\" title=\"7- \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\">7- \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0645\u0631<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kangar.net\/blog\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9-%d8%ac%d8%af%d9%8a%d8%af\/#%D8%A3%D9%87%D9%85%D9%8A%D8%A9_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D9%84%D9%84%D9%85%D8%B4%D8%A7%D8%B1%D9%8A%D8%B9_%D8%A7%D9%84%D8%AC%D8%AF%D9%8A%D8%AF%D8%A9\" title=\"\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u00a0\">\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kangar.net\/blog\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9-%d8%ac%d8%af%d9%8a%d8%af\/#%D8%A3%D9%86%D9%88%D8%A7%D8%B9_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82\" title=\"\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 :\">\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 :<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kangar.net\/blog\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9-%d8%ac%d8%af%d9%8a%d8%af\/#%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D8%A7%D9%84%D8%AA%D9%82%D9%84%D9%8A%D8%AF%D9%8A\" title=\"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u00a0\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/kangar.net\/blog\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9-%d8%ac%d8%af%d9%8a%d8%af\/#%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D8%A7%D9%84%D8%A5%D9%84%D9%83%D8%AA%D8%B1%D9%88%D9%86%D9%8A\" title=\"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u00a0\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/kangar.net\/blog\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9-%d8%ac%d8%af%d9%8a%d8%af\/#%D8%A3%D9%81%D9%83%D8%A7%D8%B1_%D8%AA%D8%B3%D9%88%D9%8A%D9%82%D9%8A%D8%A9_%D8%AD%D8%AF%D9%8A%D8%AB%D8%A9_%D9%84%D9%84%D9%85%D8%B4%D8%A7%D8%B1%D9%8A%D8%B9_%D8%A7%D9%84%D9%86%D8%A7%D8%B4%D8%A6%D8%A9\" title=\"\u0623\u0641\u0643\u0627\u0631 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062d\u062f\u064a\u062b\u0629 \u0644\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0646\u0627\u0634\u0626\u0629\u00a0\">\u0623\u0641\u0643\u0627\u0631 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062d\u062f\u064a\u062b\u0629 \u0644\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0646\u0627\u0634\u0626\u0629\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/kangar.net\/blog\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9-%d8%ac%d8%af%d9%8a%d8%af\/#%D8%A7%D9%84%D8%A3%D8%B3%D8%A6%D9%84%D8%A9_%D8%A7%D9%84%D8%B4%D8%A7%D8%A6%D8%B9%D8%A9\" title=\"\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629\u00a0\">\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/kangar.net\/blog\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%84%d9%85%d8%b4%d8%b1%d9%88%d8%b9-%d8%ac%d8%af%d9%8a%d8%af\/#%D9%83%D9%8A%D9%81_%D8%A3%D8%B3%D9%88%D9%82_%D9%84%D9%85%D8%B4%D8%B1%D9%88%D8%B9_%D8%AC%D8%AF%D9%8A%D8%AF%D8%9F\" title=\"\u0643\u064a\u0641 \u0623\u0633\u0648\u0642 \u0644\u0645\u0634\u0631\u0648\u0639 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\u0645\u0634\u0631\u0648\u0639\u0627 \u062c\u062f\u064a\u062f\u0627 \u0644\u0644\u062a\u0648\u060c \u0648\u0645\u062d\u062a\u0627\u0631 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0635\u062d\u064a\u062d\u0629\u060c \u0644\u0627 \u0623\u0631\u064a\u062f \u0623\u0646 \u0623\u0647\u062f\u0631 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u064a \u0641\u064a \u0637\u0631\u064a\u0642\u0629 \u063a\u064a\u0631 \u0646\u0627\u062c\u062d\u0629!&#8221; \u0623\u0648\u0644\u064b\u0627 \u0646\u0628\u0627\u0631\u0643 \u0644\u0643 \u0625\u0637\u0644\u0627\u0642 \u0645\u0634\u0631\u0648\u0639\u0643 \u0627\u0644\u062c\u062f\u064a\u062f! \u0648\u0646\u062a\u0645\u0646\u0649 \u0623\u0646 \u062a\u062d\u0642\u0642 \u0641\u064a\u0647 \u0646\u0627\u062c\u062d\u0627 \u0643\u0627\u0644\u0630\u064a \u062a\u0631\u064a\u062f. \u0646\u0639\u0645 \u064a\u0627 \u0635\u062f\u064a\u0642 \u0623\u0635\u0628\u062a\u060c \u0644\u0627\u0628\u062f \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0645\u0634\u0631\u0648\u0639\u0643 \u0627\u0644\u0646\u0627\u0634\u0626 \u0628\u0637\u0631\u0642 \u062d\u062f\u064a\u062b\u0629 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0646\u0627\u062c\u062d\u0629. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u0646\u0633\u062a\u0639\u0631\u0636 \u0623\u0647\u0645 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u0633\u062a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0625\u0646\u062c\u0627\u062d \u0645\u0634\u0631\u0648\u0639\u0643\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0643.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%83%D9%8A%D9%81_%D8%A3%D8%B3%D9%88%D9%82_%D9%84%D9%85%D8%B4%D8%B1%D9%88%D8%B9%D9%8A%D8%9F\"><\/span><b>\u0643\u064a\u0641 \u0623\u0633\u0648\u0642 \u0644\u0645\u0634\u0631\u0648\u0639\u064a\u061f\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0645\u0628\u062f\u0626\u064a\u0627\u060c \u0644\u0627 \u062a\u0648\u062c\u062f \u062e\u0637\u0629 \u0648\u0627\u062d\u062f\u0629 \u0639\u0644\u0649 \u0645\u0642\u0627\u0633 \u0627\u0644\u062c\u0645\u064a\u0639! \u0644\u0630\u0627 \u0644\u0643\u0644 \u0645\u0634\u0631\u0648\u0639 \u062e\u0637\u062a\u0647\u060c \u0648\u062e\u0637\u0648\u0627\u062a\u0647 \u0627\u0644\u062a\u064a \u064a\u0645\u0634\u064a\u0647\u0627 \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0646\u0648\u0639 \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u060c \u0648\u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0647\u060c \u0648\u0641\u0626\u062a\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629\u060c \u0648\u0639\u0648\u0627\u0645\u0644 \u0623\u062e\u0631\u0649 \u062a\u0634\u0643\u0644 \u0645\u0644\u0627\u0645\u062d \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0623\u0646\u0633\u0628 <a href=\"https:\/\/kangar.net\/blog\/%D9%83%D9%8A%D9%81%D9%8A%D8%A9-%D8%A8%D9%86%D8%A7%D8%A1-%D8%B9%D9%84%D8%A7%D9%85%D8%A9-%D8%AA%D8%AC%D8%A7%D8%B1%D9%8A%D8%A9-%D9%82%D9%88%D9%8A%D8%A9\/\">\u0644\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0648\u064a\u0629<\/a> \u0644\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u062c\u062f\u064a\u062f.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-_%D8%AF%D8%B1%D8%A7%D8%B3%D8%A9_%D8%A7%D9%84%D9%81%D8%A6%D8%A9_%D8%A7%D9%84%D9%85%D8%B3%D8%AA%D9%87%D8%AF%D9%81%D8%A9\"><\/span><b>1- \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0644\u0645\u0646 \u062a\u0642\u062f\u0645 \u0645\u0634\u0631\u0648\u0639\u0643\u061f 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\u0627\u0644\u0641\u0626\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u062a\u0641\u0635\u064a\u0644\u0627\u060c \u0645\u0627\u0630\u0627 \u064a\u062d\u0628\u0648\u0646 \u0648\u0645\u0627\u0630\u0627 \u064a\u0641\u0636\u0644\u0648\u0646\u061f \u0643\u0645 \u0633\u0627\u0639\u0629 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u064a\u0642\u0636\u0648\u0646 \u0639\u0644\u0649 \u0627\u0644\u0634\u0627\u0634\u0627\u062a\u061f \u0645\u0627\u0647\u064a \u0623\u0646\u0634\u0637\u062a\u0647\u0645 \u0627\u0644\u064a\u0648\u0645\u064a\u0629\u061f \u0645\u0627\u0647\u064a \u062d\u0627\u062c\u0627\u062a\u0647\u0645\u061f \u0648\u0645\u0627\u0647\u064a \u0645\u062e\u0627\u0648\u0641\u0647\u0645\u061f \u064a\u0633\u0645\u0649 \u0630\u0644\u0643 \u0627\u0644 <a href=\"https:\/\/www.upwork.com\/resources\/buyer-personas\" target=\"_blank\" rel=\"noopener\">buyer persona<\/a>\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0639\u064a\u0646\u0643 \u0639\u0644\u0649 \u0641\u0647\u0645 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aria-level=\"1\"><b>\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0646\u0637\u0627\u0642 \u0623\u0648\u0633\u0639 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u00a0<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u062a\u0643\u0644\u0641\u0629 \u0645\u064a\u0633\u0648\u0631\u0629\u00a0<\/b><\/li>\n<li aria-level=\"1\"><b>\u0645\u0639\u0631\u0641\u0629 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0648 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 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\u062a\u0646\u0633 \u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u0631\u0627\u062c\u0639\u0629. \u0645\u0627 \u064a\u0639\u0632\u0632 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u064a\u0632\u064a\u062f \u062b\u0642\u062a\u0647\u0645 \u0628\u0643.\u00a0<\/span><\/p>\n<p><b>6- \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0631\u0626\u064a\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u062a\u0648\u062c\u0647 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u062c\u0645\u064a\u0639\u0647\u0627 \u0646\u062d\u0648 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0631\u0626\u064a. \u0644\u0630\u0627 \u0631\u0643\u0632 \u0639\u0644\u064a\u0647\u060c \u0648\u0627\u062f\u0639\u0645 \u0646\u0635\u0648\u0635\u0643 \u0628\u0627\u0644\u0645\u0631\u0626\u064a\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629\u060c \u0645\u0646 \u0627\u0644\u0635\u0648\u0631 \u0623\u0648 \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a. \u0648\u0627\u0639\u062a\u0645\u062f \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0627\u0644\u0642\u0635\u064a\u0631\u0629.<\/span><\/p>\n<p><a href=\"https:\/\/kangar.net\/blog\/%D9%85%D8%A7-%D9%87%D9%88-%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82-%D8%A8%D8%A7%D9%84%D9%81%D9%8A%D8%AF%D9%8A%D9%88\/\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0641\u064a\u062f\u064a\u0648\u00a0<\/a><\/p>\n<p><b>7- \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0639\u0632\u0632\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0623\u0641\u0643\u0627\u0631 \u062c\u062f\u064a\u062f\u0629 \u0648\u062c\u0630\u0627\u0628\u0629\u060c \u062a\u062a\u064a\u062d \u0644\u0644\u0639\u0645\u064a\u0644 \u0639\u064a\u0634 \u062a\u062c\u0631\u0628\u0629 \u0643\u0627\u0645\u0644\u0629 \u0645\u0639 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0628\u0634\u0643\u0644 \u0627\u0641\u062a\u0631\u0627\u0636\u064a\u060c \u0645\u0627 \u064a\u0634\u062c\u0639\u0647\u0645 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621.<\/span><\/p>\n<p><b>8- \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u062d\u0630\u0631 \u0648\u0630\u0643\u0627\u0621\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u062d\u062a\u0648\u064a\u0627\u062a\u0643 \u0627\u0644\u062a\u064a \u062a\u062a\u0636\u0645\u0646 CTA \u0648\u0627\u0636\u062d. \u0648\u0627\u062c\u0639\u0644 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0641\u064a\u0647\u0627 \u062f\u0642\u064a\u0642\u0627 \u0648\u0645\u0628\u0627\u0634\u0631\u0627 \u0644\u0644\u0641\u0626\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u062c\u0630\u0628\u0647\u0627<\/span><\/p>\n<p><b>9- \u0627\u0644\u0628\u062b \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0645\u0646\u0635\u0627\u062a\u060c \u0645\u062b\u0644 \u064a\u0648\u062a\u064a\u0648\u0628 \u0648\u062a\u064a\u0643\u062a\u0648\u0643 \u0648\u0627\u0646\u0633\u062a\u0642\u0631\u0627\u0645. \u0645\u0627 \u064a\u0639\u0632\u0632 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.\u00a0<\/span><\/p>\n<p><b>10- \u0625\u0646\u0634\u0627\u0621 \u0645\u062f\u0648\u0646\u0629 \u0644\u0645\u0634\u0631\u0648\u0639\u0643\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u062f\u0648\u0646\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u0634\u0631 \u0641\u064a\u0647\u0627 \u0645\u0648\u0627\u0636\u064a\u0639 \u0642\u064a\u0645\u0629 \u062a\u0641\u064a\u062f \u062c\u0645\u0647\u0648\u0631\u0643\u060c \u0645\u062a\u0628\u0639\u0627 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644 SEO\u060c \u0633\u064a\u062a\u062d\u0633\u0646 \u0638\u0647\u0648\u0631 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u062a\u0638\u0647\u0631 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0644\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0628\u0645\u062c\u0627\u0644\u0643.<\/span><\/p>\n<p><b>11- \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0645\u0639\u0627\u0631\u0636<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0648\u0627\u062c\u062f \u0628\u0634\u0643\u0644 \u0641\u0639\u0644\u064a \u0641\u064a \u0627\u0644\u0639\u0627\u0631\u0636 \u0627\u0644\u0645\u062a\u0646\u0627\u0633\u0628\u0629 \u0645\u0639 \u0645\u062d\u0627\u0644\u0643\u060c \u0648\u0642\u0627\u0628\u0644 \u0627\u0644\u0646\u0627\u0633 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631. \u0647\u0630\u0627 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0642\u0631\u064a\u0628 \u064a\u0639\u0632\u0632 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646\u0643 \u0648\u0628\u064a\u0646\u0643 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646. \u0648\u064a\u062a\u064a\u062d \u0644\u0647\u0645 \u062a\u062c\u0631\u0628\u0629 \u0634\u064a\u0621 \u0645\u0646 \u0645\u0634\u0631\u0648\u0639\u0643 \u0628\u0634\u0643\u0644 \u062d\u0642\u064a\u0642\u064a \u0645\u0644\u0645\u0648\u0633.<\/span><\/p>\n<p><b>12- \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0639\u0645\u0648\u0644\u0629\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0627 \u0632\u0627\u0644\u062a \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0641\u0639\u0627\u0644\u0629 \u062d\u062a\u0649 \u0627\u0644\u0622\u0646\u060c \u062a\u0648\u0643\u064a\u0644 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0623\u0648 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0646\u0633\u0628\u0629 \u0623\u0648 \u0645\u0628\u0644\u063a \u0645\u0639\u064a\u0646.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A3%D8%B3%D8%A6%D9%84%D8%A9_%D8%A7%D9%84%D8%B4%D8%A7%D8%A6%D8%B9%D8%A9\"><\/span><b>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D9%83%D9%8A%D9%81_%D8%A3%D8%B3%D9%88%D9%82_%D9%84%D9%85%D8%B4%D8%B1%D9%88%D8%B9_%D8%AC%D8%AF%D9%8A%D8%AF%D8%9F\"><\/span><b>\u0643\u064a\u0641 \u0623\u0633\u0648\u0642 \u0644\u0645\u0634\u0631\u0648\u0639 \u062c\u062f\u064a\u062f\u061f\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0633\u062a\u0628\u062f\u0623 \u0628\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0648\u0644\u0627\u060c \u0648 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 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